INTRODUCTION

In this emerging era of globalization and liberalization, the economic actors, trade and investment promotion agents in developing countries need to be informed about the emerging investment markets and trading system. They ought to be given technical and professional assistance to reap the benefits that can be derived from the international, regional and multi-lateral trading arrangements.

While African entrepreneurs, therefore, face numerous challenges in this regard, there are also many opportunities that are opened to them. It is therefore important to heighten the awareness of African businessmen and women and enhance their capacity so that they can exploit the new trading systems such as the Uruguay Round Agreement, the African Growth and Opportunity Act and the ACP-EU Agreements to their advantage.

Afrinvest Consult Limited was therefore established in Ghana in 1997 to assist in identifying the challenges faced by and opportunities opened to African entrepreneurs as a result of new trade regimes.

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